Rena Striegel’s understanding of succession planning did not begin in a boardroom. It began on a dairy farm in Iowa.
Growing up in agriculture taught her the discipline, responsibility, and resilience required to build something that lasts across generations.
Her journey was not without challenge. From negotiating her way back into academic programs to working internationally on development projects in India, Rena’s career has been shaped by perseverance, leadership, and the belief that people are capable of extraordinary growth when given the right guidance.
These experiences shaped the philosophy that defines her work today.
Succession planning is not simply about transferring ownership. It is about helping people navigate change, communicate honestly, and step into leadership with confidence.
For more than twenty years, Rena has helped families navigate moments when their businesses and relationships were under tremendous strain.
Her ability to guide difficult conversations and create structured solutions has made her a trusted advisor during some of the most pivotal transitions families will ever face.
A future where family businesses successfully transition leadership across generations while preserving the relationships and legacy behind them.
To help families navigate succession planning with clarity, structure, and courageous communication.
Tell the truth
Do the right thing
Deliver massive value
Never stop improving
