Real succession planning that works, because families need clarity before strategy.
Rena’s work has guided farm families, agricultural enterprises, and family-owned businesses across the United States through some of the most complex and emotional transitions in business.
Most succession plans fail long before the paperwork is written.
They fail because families avoid difficult conversations. Because expectations are unclear. Because the next generation has not been prepared to lead. Because the emotional side of transition is ignored.
Rena Striegel has spent more than twenty years working with family-owned and agricultural businesses, navigating exactly these challenges.
Raised on a dairy farm in Iowa and shaped through decades of advisory work, Rena understands both the business and the human dynamics that determine whether a transition succeeds or fractures the family behind it.
Her work brings clarity where there is confusion, structure where there is conflict, and courage where families have been avoiding the conversations that matter most.
For farm families and family-owned businesses seeking clarity, structure, and expert guidance through a succession transition. Rena works with a limited number of families each year through consulting, advisory engagements, and leadership transition planning.
For advisors, consultants, and CPAs who want to bring structured succession planning to the agricultural and family business clients they serve. Rena trains professionals to implement the DIRTT Project methodology so more families can transition successfully.
For conferences, industry events, and leadership forums seeking a trusted authority on family business succession, leadership transitions, and agricultural enterprise continuity.
Rena is the creator of The DIRTT Project, a practical succession planning framework designed specifically for agricultural and family-owned businesses.
Unlike traditional succession planning models that focus only on legal and financial structure, the DIRTT Project addresses the real reasons transitions fail: communication breakdowns, leadership uncertainty, and unresolved family dynamics.
The methodology helps families clarify roles, prepare the next generation, strengthen governance, and build a transition plan that protects both the business and the relationships behind it.
Rena Striegel is one of the most trusted voices in family business and agricultural succession planning.
As President of Transition Point Business Advisors and creator of The DIRTT Project, she has helped multi-generational families navigate the most difficult transitions a business can face: transferring leadership, ownership, and responsibility to the next generation.
Raised on a dairy and hog farm in Iowa, Rena brings rare credibility to her work. She understands both the operational realities of agriculture and the emotional weight families carry when legacy, identity, and livelihood are tied to a single enterprise.
For more than two decades she has guided families through conflict, uncertainty, and leadership transition, helping them move forward with clarity, unity, and confidence.
Succession planning is one of the most important decisions a family business will ever face.
When clarity leads the process, families gain the courage and alignment needed to move forward together.
If you are ready to create a transition plan that protects both your business and your family legacy, your next step begins with a conversation.
Succession planning is one of the most important decisions a family business will ever face.
When clarity leads the process, families gain the courage and alignment needed to move forward together.
If you are ready to create a transition plan that protects both your business and your family legacy, your next step begins with a conversation.
